Google Ads
Built, managed,
judged on patients.
We build the campaigns and the landing pages, put call tracking on every one, and report what came back in booked patients and production dollars.
How we run it
Three rules, applied strictly.
01
Built for one treatment at a time
A campaign that tries to win implants, orthodontics, and emergency visits at once wins none of them. We build around the chair time you actually want to fill, with the keywords, the ad copy, and the landing page all saying the same thing.
02
Every call is tracked
Call tracking sits on the ads and on the landing page, so a caller counts exactly the way a form fill counts. Most dental leads are still phone calls, and a campaign judged only on form fills is being judged on a fraction of its work.
03
Managed against patients, not clicks
Google is told which clicks became a contact, a booked appointment, and a completed visit, so optimization follows patients, not cost per click. A keyword that is cheap and never books is an expensive keyword.
Attribution
The click is not the point. The chair is.
A call from an ad follows the same path as a call from a postcard: answered, booked, seen, produced.
That is what makes the two channels comparable. When both are reported in the same four numbers, you can finally answer the only question that matters at budget time: which one bought the patient more cheaply this month?
Incoming call
(512) 555-0188
Reporting
One dashboard, both channels.
Ads and mail land in the same report, measured the same way.
Dashboard — October
Calls
128
tracked
Booked
41
appointments
New patients
26
first visit done
Revenue
$71,400
production
By channel
New patients · production
- Direct mail14 patients · $38,200
- Google Ads12 patients · $33,200
Figures shown are an illustration of the report layout, not a guarantee of results.
Included
Everything, in one engagement.
- Campaign build: structure, keywords, negatives, ad copy
- A landing page written for the treatment you want
- Call tracking on ads and landing pages
- Ongoing management, bids and budget
- Booked appointments and production reported per campaign
- The dashboard, included
Management starts around $1,000 a month plus your ad spend. Because the right budget depends on your city and your treatments, we quote it per practice.
Questions
Before you ask.
Tell us the chair you want filled.
Start with a free 30-day tracking audit of the marketing you already run. Then decide whether ads or mail comes next.