Direct mail
The card that knows
the neighborhood.
We pick the streets from your own patient map, print the card, mail it, and count what comes back in patients. Not in impressions.
A dentist your
neighbors already
trust.
Call to book
(512) 555-0142
Mailed to your
best streets
Where it goes
The best predictor of your next patient is your last one.
Practices do not draw evenly from a radius. They draw from pockets. Find the pockets, then find their twins.
- Patients you already have
- Households we mail
- Everyone else
01
Your patients become a map
We read your practice software and place every active patient where they live. Within a day you can see the shape of your practice: the two or three pockets of town that quietly produce most of your schedule, and the streets that have never sent you anyone.
02
We find the streets that look like them
Next to every strong pocket there is almost always a twin: a neighborhood built around the same time, at the same price, on the same commute, feeding the same schools. The people there behave like your patients because they live like your patients. They just have not heard of you yet.
03
We mail 2,500 of those doors
The twin gets the card, and the rest of the city does not. That is the whole trick. You are not buying reach, you are buying the specific 2,500 households most likely to become the kind of patient you already keep.
The card
Designed to be picked up.
You approve the artwork before anything goes to press, and the design is yours to keep.
A dentist your
neighbors already
trust.
Call to book
(512) 555-0142
Mailed to your
best streets
- One offer
- A single, clear reason to call. Three offers on a card tells you nothing about which one worked.
- Heavy gloss stock
- Thick enough that it does not travel to the trash inside a stack of flyers. It gets set down on the counter.
- Your name, large
- The point of the second drop is recognition. That only compounds if your name is legible from arm length.
- The number, larger
- The phone number is the conversion. It is the biggest thing on the card after the headline.
The number
A phone number that only exists on this mailing.
It forwards straight to your front desk. Your team answers it the way they answer everything else and never has to learn a new process.
What changes is what you know afterwards. Because the number is printed on one card and published nowhere else, a call to it cannot have come from anywhere but that card. There is nothing to remember at the desk, no code to read out, and no guessing at the end of the month.
Incoming call
(512) 555-0142
The report
Counted in patients.
Four numbers, in order, for the mailing you paid for.
Dashboard — October
Calls
128
tracked
Booked
41
appointments
New patients
26
first visit done
Revenue
$71,400
production
By channel
New patients · production
- Direct mail14 patients · $38,200
- Google Ads12 patients · $33,200
Figures shown are an illustration of the report layout, not a guarantee of results.
Calls
Every call the mailing produced, with the day and time it came in.
Booked
Which of those calls turned into an appointment on your schedule.
Patients
Who actually walked in. A booked appointment is not a patient until it happens.
Revenue
The production those patients generated, so the drop can be judged against its cost.
Mailed twice
6
new patients from a single route, mailed twice, for a Texas practice.
One practice, one campaign. We show it because it is real, not because it is typical. Your plan gets budgeted on the conservative end.
Pricing
$1,950 per 2,500 pieces.
One line item. Neighborhood selection, design, printing, postage, the dedicated number, and the reporting are all in it.
- Neighborhood selection from your patient map
- Copywriting and design, revised until you approve
- Printing on heavy gloss stock
- Mailing, postage included
- A dedicated tracking number for the drop
- Calls, bookings, patients and production reported
Questions
Direct mail, answered plainly.
See what your mail brings in now.
Keep your current marketing. We add tracking, and in 30 days you see which mailers and ads brought patients.